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Research papers

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 4, 2006
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Citation

Schultz, Pilotta and Block (2006a, June 04). Media consumption and consumer purchasing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-consumption-and-consumer-purchasing


Research papers

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 22, 2005
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Citation

Schultz, Pilotta and Block (2005a, June 22). Implementing a media consumption model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/implementing-a-media-consumption-model


Research papers

Developing the foundation for a new approach to understanding how media advertising works

Massive marketplace changes and several new research and analytical approaches have raised serious questions about 'how media advertising works' in the interactive, networked, global systems found in the 21st century media marketplace.Three new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta
June 16, 2004
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Citation

Schultz and Pilotta (2004a, June 16). Developing the foundation for a new approach to understanding how media advertising works. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-the-foundation-for-a-new-approach-to-understanding-how-media-advertising-works